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nobody cares

nobody cares

London, May 2018

The most important lesson I’ve learnt from my failures is that entrepreneurs focus on proving themselves right more than fulfilling other’s needs.

Which makes sense, holding strong to your beliefs is a key component of the entrepreneurial journey. After all if you were good at the latter you’d be someone’s employee.

But entrepreneurship it’s not about proving your intuition right. It’s about pulling resources together to provide a solution to a real need. Which means that to be successful you have to leverage your talent to satisfy a need, not your ego.

Entrepreneurs that don’t understand this principle believe their sole purpose is about bringing their vision to life. Like me before them, they will eventually learn the lesson by failing or compromising on the impact of their businesses.

And don’t get me wrong, this is hard. Despite being aware of this fundamental truth, I personally lost to my ego more times than I’ve been successful. But whenever I managed to apply my true skills rather than driving my own beliefs, I’ve became a better team player, a better mentor, a better partner.

Nobody cares about your ideas the same way you do.

They are really not that important because they only satisfy a market of one. You.

If you wanna prove useful, remember two things

1# Make sure you are working towards satisfying a need rather than proving yourself right.

2# Deliver your message in a way your audience finds it easy to give feedback.

Make it easy for yourself to learn about what people really want, ultimately that’s your only goal.

The rest will follow.

👋🏼fabri here, former founder and consultant
working with startups, helping them grow

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team principles

team principles